Are sneakers a more reliable investment than property? Gen-Z thinks so

  • 📰 theage
  • ⏱ Reading Time:
  • 31 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 77%

Business News News

Business Business Latest News,Business Business Headlines

Selling sneakers online has become a lucrative business for young traders, like 25-year-old Ivana Lim. And women are leading the surge. | melly_singer

women were “virtually invisible” in the space compared to men, who seemed to receive the best colourways and attention from the big brands.The Duchess of Cambridge has been wearing her sneakers by sustainable brand Veja on repeat.Lawrence said in sneaker advertising and marketing, women were often depicted in a sexualised fashion, while images of men more often revolved around athleticism.

Although sneakers are fundamentally a unisex field of fashion, Lim says there are differences in the ways the genders engage, specifically when it comes to hunting “trophy” sneakers. Often this means waiting out overnight, in the cold, at a store; most often it is young men who are in the lines. Lucienne Whealing, head of buying for Stylerunner, says the female sneaker market has been “under-served for so long”.“It’s actually so surprising, when you see the global brands collaborating with amazingly creative and influential females within their respective fields, yet not reaching the market,” she says.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

melly_singer Where’s the Age’s ‘closed mind’ self promo add? Does the ‘closed mind’ refer to the Age and its reporting and praise of Bruce Pascoe and his fraudulent book, Dark Emu?

melly_singer stockx just lost a red october. they're going down soon.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 8. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Expansion, private equity and female investment the new frontiers in footy code warSome believe the contest between Australia's football codes is a matter of life and death. Others argue it's even more important. Football remains Australia's most popular football code ... to play. Whatever happened to ‘football, meat pies, kangaroos and Holden cars’? You are joking ! They keep flogging a dead horse
Source: abcnews - 🏆 5. / 83 Read more »