NEW YORK: E-cigarette maker Juul agreed to pay US$40 million to North Carolina and abide strict rules on marketing its product to youth, according to a deal announced yesterday by state officials.
The deal requires “drastic changes” from Juul Labs in the way it conducts business in the southern state, according to a press release from the North Carolina attorney-general’s office. Stein launched an investigation in 2018 and filed litigation against the company a year later, alleging Juul marketed its e-cigarettes in a way to attract young people while misrepresenting the danger of nicotine in its products.
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