Companies Target a New Market: The Stressed Out

  • 📰 WSJ
  • ⏱ Reading Time:
  • 72 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 32%
  • Publisher: 63%

Business News News

Business Business Latest News,Business Business Headlines

The competition is heating up to soothe anxious consumers. “Yes, consumers want up energy, but they also want down energy.”

Drivers climbing into the new Lincoln Nautilus enter “a sanctuary,” Lincoln declares in the car’s ads. Seats offer massage, vents emit refreshed air and sound-dampening materials eliminate outside ruckus.

To avoid jarring seat-belt reminders and other car alerts, Lincoln, which is owned by Ford Motor Co. , worked with the Detroit Symphony Orchestra to compose soft chimes to play instead. A lighting display that activates when approaching the vehicle is called the “Lincoln Embrace,” the company says. “The door opens and it really feels like a human hug,” says Kemal Curic, Lincoln’s design director.

Long before Covid-19 hit last year, rising stress was identified as one of Americans’ major concerns. Now, more than a year into the pandemic, consumers’ stress levels have been soaring. In June, nearly one-third of Americans reported experiencing symptoms of anxiety or depression, according to a survey from the Centers for Disease Control and Prevention. In 2019, only 11% of Americans reported such symptoms, according to a comparable survey from the National Center for Health Statistics.

Young adults and those with less than a high-school education reported the largest increases in symptoms, but every racial, ethnic, gender and age group said they experienced some increase, federal health researchers said earlier this year. With so much of the population stressed out, more consumer product companies see soothing anxiety as an opportunity. Makers of everyday goods from cars and note paper to makeup, cereal and beverages are framing marketing messages and launching products to target worried consumers.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

A clear example of why public funds should go to mental ILLNESS not mental HEALTH: there’s a market for serving the “worried well.” (10k mental health phone apps exist.) There isn’t a market for serving homeless schizophrenics unaware they’re ill & therefore not seeking treatmnt.

This man helped me to get R50,000 Into my Luno App you can inbox him on WhatsApp +1 (510) 254-9630 is the real and legit Bitcoin account manager If you are interested in is company Contact him on WhatsApp+15102549630 and start earning extra money weekly from is company

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 98. in BUSİNESS

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Behind Closed Doors: Jeffrey Epstein’s New Mexico Ranch Hits the MarketJeffrey Epstein‘s estate is selling off another luxury property owned by the infamous sex offender. thanks I bet those books are just really those classy VHS boxes from the 80s The library in his mansion is definitely beautiful it favors a Christopher Columbus style architecture & decorating chipgaines joannagaines what do yall think about this style of decorating?
Source: MarketWatch - 🏆 3. / 97 Read more »

Why Netflix and Disney Stocks Are Falling Flat in 2021The stock market soared to record highs in the first half of 2021, but not everyone has participated in the rally. $NFLX and $DIS have seen their stocks stall despite being the clear leaders in streaming video. heidi_chung at VIP+ explains further
Source: Variety - 🏆 108. / 63 Read more »