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Jollibee expanding Tim Ho Wan business in China

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Jollibee Foods Corp. is stepping up its expansion program for Michelin-star restaurant brand Tim Ho Wan in mainland China—once the epicenter of the COVID-19 pandemic, but now among the first in the world to regain its prepandemic economic prowess.

Jollibee opened a new Tim Ho Wan restaurant in Shanghai’s Changning district last July 11 to a long line of customers. This marks the third branch of this popular restaurant brand in the mainland.Three more branches of Tim Ho Wan are set to open by September in strategic locations in Shanghai’s Hongkou, Jing‘an and Minhang districts, JFC said in a press statement on Monday.

The new branch features two floors and an alfresco dining area. It can accommodate up to 126 customers. With the global economy seen to return to normalcy by 2022, JFC expects to open at least 500 stores every year, returning to a pace seen before the pandemic.

 

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