Define the needs your tech product or service is designed to fill
This is where you need to get detailed. It’s not enough to say that your product is addressing a need for improved efficiency, or helping to streamline workflows. At the end of the day, improved health outcomes are the most important part of healthcare. We are slowly seeing a necessary shift in the industry to value-based care models, which put more of an emphasis on the quality of care instead of “fee for service” models which focus entirely on quantity.
This means you’ve got to be where your customers are, and give them multiple ways to reach you. Then you have to get back to them quickly—according to the latest data, 80% of customers expect a response within 24 hours, which means that if your team is taking longer than that, you’ve got some work to do.
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