Fast fashion has gone from beloved to belittled in recent years as some consumers catch on to its eco impact. But despite the current popularity of picking on the business model, many in the consuming public still don’t quite understand what fast fashion is. Which means they can hardly be expected to adjust their shopping habits to avoid it, even if it is a trending m.o.
“The days of long lead times, labor arbitrage and ludicrous waste are over,” Thorbeck said. “These are the high-cost obstacles to sustainability.” If fashion, broadly, is a key accomplice in the Humans v. The Earth trial, fast fashion has been considered the leading perpetrator in that category of culprits. This despite the fact that big-box retailers sell clothing that, at times, can be even cheaper than fast fashion’s prices and in even larger quantities , and those stores have faced less ire.
“You cannot mass produce fashion or consume ‘sustainably’ as the world is shaped today. That is one of the many reasons why we will need a system change.” If you ask the Ellen MacArthur Foundation, which has been working to improve general knowledge of the impacts of fashion in its current form so consumers can start to rethink their consumption habits, getting shoppers to shop less doesn’t get to the core of the industry’s heavy environmental footprint.
“There are two forces for change and those two forces are the financial community, which now requires over 50 percent of its funds to have metrics for ESG impact, so that’s the investor community, and then what you have among consumers is a demonstrable change in behavior demanding that sustainability be the narrative for brands,” he said.
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Source: TeenVogue - 🏆 481. / 51 Read more »