Pornhub case raises questions of accountability for financial firms like Visa

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Some argue payments providers have the power to change a company’s behaviour by withdrawing services

Pornhub denied the allegations and told the Financial Post the allegations “that Pornhub is a criminal enterprise that traffics women and is run like ‘The Sopranos’ are utterly absurd, completely reckless and categorically false.” The statement added the company banned uploads from unverified users and expanded moderation processes. The company maintains it has zero tolerance for illegal activity and is currently investigating the complaint.

Visa, Mastercard and Discover cut ties with Pornhub and blocked customers from making purchases on the website using their services after the allegations were reported in December 2020. Days before the credit card companies made the decision, Pornhub said it purged all videos from unverified accounts on the website and blocked video downloads.

Visa, Mastercard and Discover cut ties with Pornhub and blocked customers from making purchases on the website using their services.Mastercard stated that it launched its own investigation and found illegal content on Pornhub’s platform, leading it to permanently end the use of its cards on the website. Visa suspended the use of its cards on the platform pending its investigations, before ultimately discontinuing its services on Pornhub.

The more recent case naming the payments giants comes at a time when companies and investors are paying much more attention to environmental, social and governance issues. In Visa’s 2019 corporate responsibility and sustainability report, the company described that its Global Brand Protection Program manages transaction situations where the brand could be associated with illegal activities, including transactions covering images of child abuse.

Michelle McCulloch, the director of research products at Sustainalytics, said that the recent Pornhub controversy moved the needle on companies like Mastercard and Visa, but not in a significant way. That’s because their processes search for specific material risks in ESG factors, but don’t make a judgement call on the “right or wrong” of incidents.

 

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