Yeti CEO shrugs off his IPO's 7% drop at the open and defends high prices of his premium coolers

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Yeti CEO shrugs off his IPO's 7% drop at the open and defends the high prices of his premium coolers.

 

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YETICoolers it's simple, really. make and market for smaller hands! manly hands aren't the only ones who enjoy a hot coffee!!!

RTICCoolers at half the price is taking a bite out of their market

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