That’s one of their differentiators . GoodMorning doesn’t want to prescribe one mattress for all buyers. Many sleep companies sell one or two mattresses that could be good for customers in the middle of the bell curve, whereas GoodMorning offers different mattresses based on sleep preferences.Article content
“The initiative in 2017 was a mattress for every bedroom, body and budget,” explains Prochazka, adding that “We chose from the largest segment and we worked our way down to smaller and smaller segments with the products that we have.” Some competitors focus on the journey of mattress buying. Their boxes are lined with a pattern, there’s a sweet note when opening the package. You’re getting quality and function with GoodMorning , but maybe not the same focus on brand aesthetics. Which ultimately doesn’t matter as it’s a mattress.“We’re not finished yet, the catalogue is still growing because there are still markets that are suboptimally addressed at this point,” shares Prochazka.