“I wanted to create a brand that filled a void and served a specific need and that’s where KINLÒ was born. As I spoke to many people in the beauty field there was a statistic that really shook me and that was the fact that people of color have a 3 times higher mortality rate due to skin cancer than other people and that is due to early detection,” shared Osaka.
When creating KINLÒ, it was important for Osaka and A-Frame to partner with a dermatologist that specializes in the treatment of melanated skin. The brand appointed, Dr. Naana Boakye, a Black female dermatologist, and founder of Bergen Dermatology, as Dermatology Director to understand the unique needs of melanated skin, some of the common myths and misconceptions about caring for melanated skin, and the unmet needs in current products on the market. Dr.
“KINLÒ has been in the works for over 18 months with an amazing team to bring the concept to life. All of this came from an idea that Naomi had with a mission to solve a common issue for people of color when it comes to finding a sunscreen that really works with melanated skin. More importantly, Naomi felt there was a real public health need for sun care education as Black individuals suffer from later-stage skin cancer at higher rates than white individuals do.
Osaka has also been known to prioritize her mental health as an athlete which has paved the way for other athletes to take care of their own mental health and for organizations to start finding more solutions to cater to their athletes. “I’m still a work in progress but I hope that I have started a conversation that can be helpful to others. It’s definitely being spoken about more and I’m optimistic that perspectives are shifting,” Osaka shared.
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