The company has been seeing steady sales growth throughout the last year, so much so that it sometimes had to turn its marketing off because inventory was running out too fast. Now, with new investment in hand, the company will be able to expand into new warehouses and buy more inventory.
The company made its first foray into supplements last year and has seen success so far. The category is set to launch in the U.S. around November, alongside two new supplements and gummies, which Kilgore describes as “an enormous area for growth.” “It was just four days and we were mobbed. It was really fun because we got to meet the people that we talk to on social media all day. They all came to test and touch and smell and meet everybody. It was like a big community adventure. As an experiment, it just showed that, of course, there is still a place for retail. And it has to be I think about entertainment and education,” said Kilgore, who is keeping an open mind as to what the right retail format for Beauty Pie will look like.
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Source: Forbes - 🏆 394. / 53 Read more »