The mattress company that started the risk-free sleep trial

That’s one of their differentiators . GoodMorning doesn’t want to prescribe one mattress for all buyers. Many sleep companies sell one or two mattresses that could be good for customers in the middle of the bell curve, whereas GoodMorning offers different mattresses based on sleep preferences.Article content

“The initiative in 2017 was a mattress for every bedroom, body and budget,” explains Prochazka, adding that “We chose from the largest segment and we worked our way down to smaller and smaller segments with the products that we have.” Some competitors focus on the journey of mattress buying. Their boxes are lined with a pattern, there’s a sweet note when opening the package. You’re getting quality and function with GoodMorning , but maybe not the same focus on brand aesthetics. Which ultimately doesn’t matter as it’s a mattress.“We’re not finished yet, the catalogue is still growing because there are still markets that are suboptimally addressed at this point,” shares Prochazka.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Calgary company advances new trial, manufacturing of mRNA vaccine for COVID-19Calgary-based Providence Therapeutics has signed two contracts to have its developmental mRNA vaccine for COVID-19 manufactured in Canada, the company says
Source: globeandmail - 🏆 5. / 92 Read more »

Diversify your exposure with these growing income stocksThese Canadian companies are posting solid dividends
Source: nationalpost - 🏆 10. / 80 Read more »

'Back in business': Crescent Point first to announce dividend hike — and analysts expect more to follow suitCompanies shifting focus to spending money on paying shareholders after repaying debt
Source: nationalpost - 🏆 10. / 80 Read more »