From merely baking at home to targeting R15m confectionery business turnover

Njabulo Sithole started his bakery purely out of a passion for baking. He then identified a gap in the market in his home town, Inanda, and started baking part-time to create baked goods for family and friends.

The business currently supplies a number of South Africa’s leading supermarkets with baked goods, including Pick n Pay Express, BP and Engen garages, as well as select Spar Supermarkets in KwaZulu-Natal. They have recently signed a national contract with Pick n Pay which will see them starting to supply their stores nationwide.“We want to open branches across South Africa. Our business is poised for further expansion, with a national rollout strategy firmly in sight,” he concludes.

Njabulo is a past participant of the SAB Foundation Tholoana Enterprise Programme. Through the programme, he was granted R250 000 in funding to support his business. To date, he has used the funding to upgrade his power facility and security system at the bakery and has also installed ventilation.Njabulo strongly encourages other entrepreneurs to participate in the SAB Foundation Tholoana Enterprise Programme.

“Participating in the SAB Foundation Tholoana Enterprise Programme has been an exciting journey of learning and personal growth for me. Tackling new challenges all the time, witnessing the growth of my business, creating job opportunities and changing the lives of others are all part of the journey,” he says.

KasiEconomy this is inspiring, but people should also focus (inter alia) on proper business naming.. we are too caught up in naming our businesses using our first or last names.. and that is too limiting for brands.. I love love this generic name.. conquers more markets

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