What Would A Truly Circular Fashion Industry Actually Look Like?

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Circularity is a word that’s used a lot in fashion at the moment – but what does it actually mean?

That’s why the British Fashion Council’s Institute of Positive Fashion has launched a new report entitledThe BFC has launched a new report on why circularity needs to be the future for fashion.The first step? Reducing the vast volumes of new garments produced every year – which is estimated to be a shockingglobally.

Secondly, it’s about extending the life of the garments that are in circulation, both in terms of ensuring customers hold onto them for longer, as well as finding a second life for them afterwards. “We’ve seen the growth in secondhand and resell, but also in rental,” Rush continues. “It’s something that businesses can really think about as part of their business model for the future.”

Lastly, the report emphasises how improved sorting and recycling facilities are needed to ensure that textiles from the fashion industry can actually be used again, rather than ending up in landfills. “We know that innovation can absolutely be scaled [up],” Rush says. “In the UK, we collect more post-consumer waste in terms of textiles [per capita], and so if we actually had the infrastructure we could play a very big part in closing that loop.

 

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