"Apple doesn't innovate anymore" or "Steve Jobs is turning in his grave" are the type of disillusioned tweets that pop up especially during product launches led by Tim Cook, who took Apple's reins in August 2011.
Apple has indeed diversified by adding many services carefully integrated into its devices: music, payments, videos and games. In any case, the company under Cook has delighted Wall Street: the Apple brand was worth about $350 billion ten years ago -- and is worth $2.358 trillion today.Like many observers of the Californian behemoth, and unlike some fans of Jobs, he believes that Apple has never stopped inventing. "I think Apple evolved with time and so has Cook, and I think the one thing that Jobs was a huge believer in was innovation organically," said Ives.
But it is in the sights of European and US regulators who view the behemoth's dominance and global reach with extreme suspicion.