GN Store Nord shares rise on acquisition of gaming firm Steelseries

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COPENHAGEN :Shares in Danish hearing aid and headset maker GN Store Nord rose 3per cent on Wednesday after it said it would buy gaming gear company Steelseries from Nordic private equity company Axcel in a deal worth 8 billion Danish crowns (US$1.25 billion).'We have for some time searched for the right way f

COPENHAGEN :Shares in Danish hearing aid and headset maker GN Store Nord rose 3per cent on Wednesday after it said it would buy gaming gear company Steelseries from Nordic private equity company Axcel in a deal worth 8 billion Danish crowns .

Steelseries, which had revenue of 2.2 billion crowns last year, employs about 350 people in offices in Denmark, France, the United States, China and Taiwan. With immediate effect, GN would pause its current share buyback programme, which was launched in May, the firm said. "It's a company with many parallels to ours," Gormsen said."They have an outsourced production, they sell in some of the same channels that we sell in, we just have a different volume and size, and that of course gives some economy of scale."

 

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