Google, Meta, Among Tech Giants Urged To Adopt Definition Of Climate Disinformation And Misinformation

... [+]Major tech companies including Meta , Google, Twitter, TikTok, Pinterest and Reddit were asked to adopt a shared definition of climate disinformation and misinformation to clamp down on content and ads that seek to undermine facts about climate change.initiated by the Conscious Advertising Network demands that COP26 leaders and social media platforms adopt a clear, universal definition of what constitutes climate disinformation and misinformation to identify it and tackle it.

On top of the adoption of a definition, the letter asks for the addition of “action against climate dis/misinformation” in the COP26 negotiated outcome and that tech companies develop policies to tackle climate dis/misinformation across content, algorithms and advertising in a similar way as what’s been done with matters related to Covid-19.

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