How Clubhouse Is Working to Become a “Real Company”

Though Davison says the invite-only nature of the app in its early days was never meant to make Clubhouse “exclusive,” it did help generate plenty of buzz in media coverage and Silicon Valley circles. The momentum continued to grow when big names like Oprah Winfrey, Elon Musk, Tiffany Haddish and Chris Rock were spotted on the app, and Clubhouse stars found themselves signing with agencies like WME.

Changes have included setting up a tipping feature in April; launching on Android in May; adding direct messaging and opening wide to the public in July; releasing audio recording and universal search in September; and rolling out support for 13 languages on Android in October.The company also is facing growing competition from such tech giants as Facebook, Twitter, Spotify and, most recently, Amazon, as well as other community-oriented platforms like Discord.

The investor, who was an avid Clubhouse user, says his interest in the app has waned, especially as he’s returned to in-person gatherings. “I was actually with nine founders, in person, at a bar having a good intimate conversation that would have been a Clubhouse room 12 months ago,” he says. “So I think that’s a struggle for what they’re building.”

A longtime L.A.-based venture capitalist says investors still will be able to find a “soft landing,” even if Clubhouse can’t live up to its hype: “This doesn’t look like it’s going to ‘take over the world’ the way that it did during the height of the pandemic.”

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