is the most advanced Rolls on the market, pitched at customers who are more likely to want to drive themselves and tend to be a bit younger than the company’s traditional customer pool.
Black Badge models now make up just over a quarter of the company’s annual sales, providing an interesting case study for luxury retail psychologists. Perhaps 27 per cent of Rolls-Royce customers aspire to this kind of neo-Mephistophelian,Like many very expensive things, Black Badge is only really communicated to those in the know, for this is a very minimal take on maximalism. The colours available tone down the car’s exterior treatment by minimising the brightwork.
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