'Magic Mixies': One of year's hottest toys hard to find as supplies run low

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Shoppers may need a little holiday magic themselves to snag one of this year's hottest toys.

"There's so many cool elements to this toy, I think," Kristin Morency Goldman, a spokesperson for the U.S. not-for-profit"Really, the innovation and the creativity in the toy itself is really driving the demand — and you can repeat the process over and over again."

And this year, Magic Mixies just happens to have that perfect storm of ingredients that drives what kids want in a toy, she says, with kids able to go through the "magic reveal" over and over again. Holiday shopping, which usually begins closer to Black Friday, saw an uptake around the end of October and early November, he says., Deloitte found 14 per cent of consumers planned on completing their shopping on Cyber Monday. Another 65 per cent expected to finish in December, down from 75 per cent in 2019, which Deloitte believes reflects rising concerns around pandemic-driven supply chain issues and their impact on retailers.

"Unfortunately, there's lots of things that have to get solved, and on top of that you have really strong demand," Weintraub said as far as when consumers and retailers may see some easing in the supply chain.

 

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