Consequences of price-fixing in the Nigerian advertising market, By Martin Ike-Muonso

The advertising industry regulators courageous move to reform the industry is entirely laudable and deserves all stakeholder support. Nevertheless, APCON needs to bend backwards and reconsider the dangerous steps it is taking in these early stages by interfering in the free functioning of the market. Regulators in all progressive societies and markets consider this infringement retrogressive.

that seems to have considerably improved people’s choice of television, more than radio, outdoor advertising and the press. Table 1 presents a breakdown of the ATL expenditure from 2014 to 2020.

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