The CEO of this multimillion-dollar start-up has 3 tips for starting your own business

When former wealth manager Keith Tan gave up his finance job in 2015, he was scarcely aware of the entrepreneurial journey that lay ahead.

In Tan's case, when he designed Ella in 2018, it was not for sheer novelty. Rather, he wanted to find a real solution to the manpower shortages that afflicted his coffee shop and other food and beverage outlets.founder and CEO, Crown Digital "There was no point building robots for the sake of it," he said. "You need to back it up with a business model that's sustainable."Next, you need to get buy-in for your ideas, whether it be from co-founders, investors, employees or customers.Singapore's first robotic barista, Ella, is created by internet of things start-up Crown Digital.

For Tan, that meant teaming up with transport operators like Japan's JR East railway company and Singapore's SMRT subway network to make his product available to more consumers.

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