Peloton releases ad voiced by Ryan Reynolds in response to shocking death in And Just Like That

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Spoiler alert: The ad from the exercise bike company is in response to the death of a major character at the end of the first episode of the Sex And The City reboot.

This article contains major spoilers for the Sex And The City reboot, And Just Like That, so consider yourself warned.

Chris Noth, left, and Sarah Jessica Parker attend the premiere of HBO's "And Just Like That" at the Museum of Modern Art on Wednesday, Dec. 8, 2021, in New York. Apart from the shock it generated – there are lots of comments online from viewers who said they yelled at their TV for Carrie to call 911 instead of cradling Big – the shocking death also caused shares of the exercise bicycle company to drop when the markets opened the next day.

 

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