Reynolds and his Maximum Effort marketing company were already in talks with Peloton earlier this month on another project, but were reached out to by Dara Treseder, chief marketing officer of Peloton, following the episode’s debut and both companies worked together quickly to create the ad.
“Chris was in right away but it was a whirlwind. For all of us,” Reynolds explained. “I certainly helped secure Chris but Maximum Effort has built itself on challenges like these so, while never ever easy, the secret is practice and not losing heart when challenges inevitably occur. “The response has been great,” Reynolds continued. “It’s been really satisfying to work so hard so quickly toward something [that] is this much fun and have it work out. I think people like to see the spirit of Maximum Effort — that we want to have fun and bring people together but not ever at anyone’s expense.”
The ad quickly went viral after it was released, garnering almost 2 million views on Peloton’s Instagram and 1.1 million views on Reynolds’ tweet.by 11.35 percent to $40.80. The following morning, prices were continuing to drop by more than 5 percent. As of publication time, the company’s stock has increased by 1 percent today to $38.86.