Ford's all-electric cargo van was key to success of F-150 Lightning

But Ford's pitch focused on the costs of not switching to electric.

"We do not want you to get into a position that you regret," Palmer recalled telling the buyers."If your competitor buys electric vans and you don't, in less than a year they will be able to undercut you so greatly that you won't even have a profit margin left in that business." Ford said the E-Transit could enable buyers to offer lower prices and outperform their competitors. And it highlighted that its EVs were priced comparably with gas-powered vehicles after factoring in government incentives; the E-Transit started at under $45,000.Palmer compares his work at Ford with a key moment in the

AlightSolutions F-150闪电电动皮卡车的突破性成功归功于简陋的电动货车。福特电动汽车负责人解释了这一战略。由AlightSolutions提交

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