Today, Meta announced that it hired Broadcom and Intel veteran, Dr. Alexis Björlin, as its VP of Infrastructure Hardware Engineering. She will report directly to Meta veteran and infrastructure leader, Jason Taylor. While this seems on the surface like a very straightforward hire, I believe it represents something more important than that.
Taylor first explained to me that Meta has a set of unique datacenter requirements, given the incredible diversity of its business. The company performs an incredible amount of video streaming, which it addresses with an in-house designed video transcoding chip. If you spend any time on Instagram or Facebook, you can personally see this in action.
Meta also heavily utilizes technologies in areas like computer vision, text to speech, and language translation where training has moved from CPUs to NVIDIA GPUs. Taylor complimented the industry at providing the right silicon for those workloads. One of the more interesting parts of my conversation with Taylor was around recommendation engines. We have all experienced these in action on large-scale e-commerce sites like Amazon, where we look at or buy something and it recommends the next product we should look at. We see this on Netflix as well where we watch a certain video, and it recommends two or three related videos. Meta’s properties like Facebook and Instagram use this extensively and heavily leverage machine learning.
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