is still going ahead and, if EFM figures are to be believed, the industry is planning to come.
The EFM said on Friday that its exhibition areas in Berlin’s Martin Gropius Bau and the Marriott Hotel were “already largely booked out” for the 2022 in-person event, which will be held Feb. 10-17.will also be held in-person, running Feb. 10-20. The EFM went online-only this year because of the coronavirus pandemic. The 2021 Berlin Film Festival held an online version in February and an outdoor, in-person event in the summer.
As the first major film market of the year, Berlin 2022 will be a testing ground to see if producers, distributors and sales companies are willing to return en masse to in-person events.
The EFM, however, seems confident Berlin 2022 will be a success. Launching its market under the motto “It all starts here”, organizers outlined a program that looks much like that of the pre-pandemic era, with screenings in local cinemas as well as online and a packed conference schedule that includes the popular EFM industry sessions that focus on issues transforming the film business worldwide.
The 2022 EFM will also see a return of its television section, the Berlinale Series Market, which will run Feb. 14-16 at Berlin’s Zoo Palast.
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