Key Themes for Media Business in 2022

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Media is keen to kick 2021 in the keister, but what lies ahead for the business of entertainment? VIP+ calls it

in market value, Disney stock tumbled 14% in 2021, which sent the market cap down to just $278 billion as of Monday’s close.

One major opportunity in the streaming wars is AVOD. While there are clear winners in SVOD, AVOD is still a growing space. The bull case for AVOD growth is that consumers will grow tired of paying for multiple streaming services and will look to free versions of some of the smaller streaming players.

 

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