She uses this same approach now, with all her Face Foundrie clients and franchisees. “I want each and every franchisee to have a relationship with me,” Henry says. “I want every customer to feel like a VIP.”In order to grow the business, Face Foundrie incorporates walk-in and same-day appointments. It also cultivates a strong social media presence typically not seen in the spa industry. But the arrival of the Covid-19 pandemic was tough.
In response, Henry quickly furloughed all but two employees and launched a “Glow to Go” at-home facial kit so clients could feel like they were keeping up on their facial services. She also released a constant stream of educational skincare videos and positive posts to boost people’s spirits. Then, just weeks before opening their corporate office in Minneapolis on May 25, 2020, the city and community was shattered by the killing of George Floyd. “We watched grief and chaos collide as the majority of the city was looted, vandalized and burned to the ground,” Henry says. “As a staff, we volunteered for clean-up and food drives. We did a fundraiser and collected $10,000 for the Lake Street Fund in just 24 hours.
Fortunately, Face Foundrie’s mission to help people feel good has kept them going strong, Henry says. “We have stayed focused on giving back to our community, and we are kind always.” To other people looking to tap into their life purpose, Henry says, “Don't fall into the trap of other people’s dreams. Beware of social media! Understand what motivates you. This will help you focus on your goals and use your strengths to reach them. If you think you can do something, you can. Go do it!”
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