Toronto tech company MARZ breaks new ground in VFX

The visual-effects artists at Monsters Aliens Robots Zombies Inc. were staring at actor Paul Bettany’s head and thinking about how to do their job faster. So they consulted their in-house artificial-intelligence researcher.

As the three-year-old studio establishes itself in this crowded industry, it’s betting it can stand out by using artificial-intelligence techniques to save time, effort and cost. It’s now building out an entire AI team, with two dozen hires and dozens more to follow, who MARZ hopes will develop programs to automate other mundane tasks. Much like an AI company, and less like a traditional VFX company, MARZ also just raised a round of venture capital – $6.5-million – to boost its growth.

Amid those talks, Mr. Bronfman attended a party where he met Matt Panousis, a lawyer who was in the midst of exiting a startup. The two men discussed the new studio, and Mr. Panousis later agreed to come aboard as chief operating officer. So for the first while after the company launched in 2018, it took on ordinary projects. Its team created a reflective mask for a character in HBO’s. After talking about investing in artificial intelligence for a while, MARZ executives hired their first AI researcher in November, 2019, to figure out how to apply the technology to VFX.. Mr. Bettany plays a robot in the show who occasionally disguises himself as a human. But to piece the show together, the human Mr.

For a 10-day project, this could save an entire day’s worth of menial work. Extended across whole shows, it could also save clients money. This, the executives realized, was the technology they needed. “We started small,” Mr. Panousis says. “It was more just to give ourselves some confidence in what it could do.”, the executives began building a whole team around using AI, hoping to develop products that could be applied to numerous VFX situations – to scale, in tech parlance.

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