Amazon shut down program that paid warehouse 'ambassadors' to tweet positively about company, report

  • 📰 BISouthAfrica
  • ⏱ Reading Time:
  • 10 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 7%
  • Publisher: 51%

Business News News

Business Business Latest News,Business Business Headlines

Amazon's army of Twitter 'ambassadors' sparked a backlash from users who found them creepy, and spawned parody and fake accounts.

The company shut down its Ambassador Program at the end of last year, sources with knowledge of the matter told the outlet.Amazon"FC Ambassadors" — warehouse workers who were paid to tweet positively about the company —"It's important that we do a good job of educating people about the actual environment inside our fulfillment centers," Amazon told Insider in a statement when the program first launched.

In 2019, after multiple FC Ambassadors commented on a Twitter thread about Amazon working conditions, theirThe FC Ambassador program appears to have been active as recently as

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 34. in BUSİNESS

Business Business Latest News, Business Business Headlines