For businesses in the food and beverages industry, undergoing a digital transformation has become instrumental to ensuring business continuity and resiliency at the advent of the so-called new normal.
“With the pandemic happening, we have sought out different solutions to be more accessible despite shutting off. We started being more proactive with our digital efforts by establishing our online store, our e-store, and by partnering with our third-party aggregators, especially for the Macao Imperial team,” said Fredley Group of Companies’ Founder and CEO Avin Ong.
PLDT Enterprise has been empowering businesses all over the country through cutting-edge enterprise technologies suited to support businesses in maximizing their business productivity and efficiency. Likewise, the campaign highlights PLDT Enterprise’s unbreakable commitment to empowering organizations through digital solutions that empower them in the ever-changing business environment.
For their casual dining brands, the executive shared that they conceptualized a service where they bring a complete dining experience in the comforts of their customers’ homes. They launched delivery services for an in-home yakiniku and hotpot feast through their Mitasu Grill-to-Go and Nabe On-the-Go set.