Readers purchased 825 million copies of print books in the U.S. in 2021—the best-selling year for print books, NPD Bookscan says, since it began tracking data in 2004—and analysts believe young people posting about books on social media played a serious role in those big numbers.... [+]
Kristen McLean, executive director and industry analyst at NPD Bookscan, said social media—particularly TikTok users who post about books, known collectively as BookTok—has “definitely been a factor” in surging book sales, along with the pandemic in general, with many of the sales gains coming in Q1 and Q2 before the Covid-19 vaccines were widely available.
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