with the Australian website Finder, Ubisoft executive Nicolas Pouard stated that people upset with the company’s current NFT push “don’t get it.”with their Ubisoft Quartz program. They continue to claim the technology is “energy-efficient,” even dismissively stating that “gamers really believe it’s first destroying the planet, and second just a tool for speculation.”
Pouard is adamant that everything Ubisoft is doing in the NFT space is “for them [gamers]” because the “end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself.” It’s a monetary game to Ubisoft, one built around investing in a new,
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