How a business conference turned into the world’s most exclusive party

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How a small Swiss town became the world’s most exclusive hangout for billionaires wanting to feel better about themselves.

Every year, up to 3,000 people flock to Davos, Switzerland, each paying $29,000 to attend the five-day World Economic Forum, filled with panels, jet planes and parties.

Schwab grew up in Europe’s postwar reconstruction — his family left Germany for Switzerland to escape the Nazis — “steeped in the principles of social democracy,” Goodman writes. While studying public administration at Harvard, Schwab made friends with mentors like Henry Kissinger and John Kenneth Galbraith, and came up with his “stakeholder theory” — the idea that a company should serve not just its shareholders, but also its employees, suppliers and community.

In 2017, Davos attendees raise a glass with Matt Damon and Arianna Huffington , founder of the Huffington Post.Unlike billionaires of past centuries, like Andrew Carnegie and J.P. Morgan, who were “by and large satisfied with their wealth as an end in itself,” the Davos Man wants more than the spoils of ridiculous affluence. He wants gratitude and validation that he’s doing his part to make the world a better place, even if he’s doing nothing of the kind, the author claims.

In 2020, Prince Charles gave an address to world leaders and billionaires at Davos, urging them to get serious about saving the planet, after flying there via private jet. An estimated 1,500 individual private planes jetted into Davos for the Forum in 2019, up 11 percent from the previous year, according to by the Air Charter Service.

If his focus on doing good was meant only for publicity, Benioff argued, then his employees would see through it. “They would go elsewhere, gravitating toward companies that were genuinely infused with social purpose,” Goodman writes.

 

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So Schwab was 33 when he set this up 🤔

You mean like Epstein's personal island?

Fuck klaus schwab.

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