New York City Hopes For Spring Thaw On Red Carpet As Covid-Affected Industry Events Plan In-Person Return

There are far weightier consequences of the Omicron variant’s holiday-season surge than New York media types having to puzzle out the fate of red-carpet events.

By the time the Tribeca Festival arrives in June , the city could be basking in a new glow of not only actual warmth but a kind of public buzz-making not seen in more than two years. Last year’s Tribeca Fest was the first major North American film fest to hold screenings with audiences since the onset of the pandemic, but only opening and closing night were indoors due to Covid concerns.

Jo Ann Ross, head of sales at ViacomCBS, said the company expects a “show-stopping” return to Carnegie Hall for its upfront pitch to advertisers. While the company mounted substantive online presentations the past couple of years, none could match the showmanship of CBS . Ross once took the stage at the CBS upfront in a digitally-illuminated dress bearing the timeless message, “YOUR AD HERE.

As the saying goes, if you want to make God laugh tell Him your plans.

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