Spider-Man smash and Seinfeld licensing boosts profit for Sony

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Spider-Man smash and Seinfeld licensing boosts profit for Sony via IrishTimesBiz

Overall quarterly operating profit at Sony – a conglomerate spanning areas such as entertainment, sensors and financial services – was 465.2 billion yen, compared with an estimated average profit of 351.6 billion yen from nine analysts surveyed bySony increased its full-year profit forecast to 1.2 trillion yen from 1.04 trillion yen. That prediction is higher than an average 1.09 trillion yen profit forecast from 24 analysts, Refinitiv data showed.

Sony cut its full-year PS5 sales forecast to 11.5 million units from 14.8 million units previously in response. The group is looking to retain its industry position by riding two of the technology sector’s most disruptive trends, the growth of immersive, online gaming and the transition to electric and autonomous vehicles.

On Tuesday, the company announced it will buy Bungie, the original creator of the Halo videogame, for $3.6 billion.Corp said last month it will purchas Call of Duty maker Activision Blizzard for $69 billion. Bungie is experienced in developing long-running online titles, as opposed to Sony’s expertise in single-player games.

 

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