The company has been hounded by VCs since it was founded in September 2020, its president, Jason Black, told Insider.
What appealed to investors, according to Black, was a modern take on the colorful, boxy trucks that have lumbered around neighborhoods for decades. Instead of a loud jingle blaring from speakers, Scream Truck texts users to notify them a truck is on the way and allows them to preorder confections from their smartphone. Popsicles and ice-cream bars are replaced with customized sundaes and Ghirardelli milkshakes.
"I think the technology combined with a premium experience, premium product, and the chance to be able to scale this nationally was the most appealing thing for all of our investors," Murphy added."The concept is really bringing the ice-cream truck into modern times." "The beauty is that if we don't get enough response from one neighborhood, we can go to another neighborhood," Murphy said."Ever since day one, we have sold out every single route that we've created."Scream Truck and its investors are betting that the texting ice-cream truck is not merely a pandemic novelty.
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Source: Reuters - 🏆 2. / 97 Read more »