Why South Africa is a Key area for growth for the entertainment industry | The Guardian Nigeria News - Nigeria and World News

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For the most part, the global entertainment industry has been riding a wave over the last 10 to 15 years. In the next year, for instance, the sector is set to reach $2.2 trillion in terms of revenues generated, the highest it’s been for a while. Simply put, the market is booming, and everyone wants to jump on the bandwagon.

However, there are bound to be tougher times ahead. After all, revenues in 2020 dropped before bouncing back. Therefore, untapped areas for growth are all the rage. Although Brazil, India and China fall into this category, it’s South Africa that appears to have stolen a march on its rivals by using these tactics.Emerging movie nations are causing quite the stir because they are affecting the market quite significantly.

After all, it’s not only Netflix that is contributing to the production of these programmes. In the case of My Octopus Teacher, the Sea Change Project injected funds into the development of the film to help to protect the long-term future of South Africa’s marine environment.Whether hosting the 2010 World Cup was necessary or not, it’s clear that the tournament has had a lasting effect on the country in the last 12 years.

As this is just a single sector, it’s exciting to predict the impact the World Cup has had on other entertainment verticals, including sports. Nowadays, South Africa is a hub of sporting activity, from its domestic T20 league that features the top players in the world to field hockey competitions that appeal to global audiences, particularly in India.When mobile phones start to outnumber people, it’s obvious that their impact is going to get bigger and bigger with each passing second.

 

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