How Dava Marketing's founders created a $2M company editing videos

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How Gen Z founders built a $2 million company editing YouTube videos for creators like Jake Paul and Neil deGrasse Tyson

Diaz and Ruvalcaba with their team.Most often, the best business idea is one that. Ruvalcaba and Diaz built their skill sets from working closely with creators in Los Angeles, which eventually enabled them to branch out on their own.

While it cost $750 a month, Diaz said the office was one of the many risks they were willing to take to commit to their company's success. As they expanded, the founders reinvested their profits into the business. Ruvalcaba said they didn't take a paycheck until about nine months in, when they quit their full-time jobs. unofficial capital of door-to-door sales

They offered creators free trials of their editing services to prove what they could do. At first, they gave unlimited videos for seven days, but they received so many requests that they reduced the offer to one free video. Then, by delivering high-quality edits, they ensured that one client's satisfaction would turn into another client referral, Diaz said.

 

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