... [+]Hybrid business models for experts will take off.
Some clients gravitate to the DIY approach. Others like an expert to help them with whatever it is they are trying to do. Offering a combination of self-paced learning, such as a curriculum you’ve created, and personalized feedback on a weekly or monthly basis will allow them to choose what’s right for them in their journey, says Kem.
“As much as entrepreneurship is about freedom and being in control of your life, it’s about finding and doing something that fulfills you,” notes Kem. “Consumers can see when you have a real passion for your craft. When that passion comes through, people are even more likely to want to work with you.”Consumers want more than just to be part of an online community of people who buy from a brand.
Fortunately, social media makes it easier for small businesses to create a mirror brand. “Platforms like Tiktok and Instagram have created an opportunity for people to be blown away by the process of doing the work,” says Kem. “As excited as people are to buy the end product, many love to experience the process of creating that product.”Follow me on