NEW YORK: Facebook owner Meta Platforms is struggling to stop counterfeiters from pushing fake luxury goods from Gucci to Chanel across its social media apps, according to research and interviews, as the company barrels into e-commerce.
It identified more than 26,000 active counterfeiters' accounts operating on Facebook in a June-October 2021 study, the first time its counterfeit research had focused on Meta's flagship app, and it found more than 20,000 active counterfeiters' accounts on Instagram, up from its count the previous year but down from a 2019 peak when they identified about 56,000 accounts.
Online commerce is a key priority for Meta, which has pushed new shopping features that could help grow its revenue as it faces pressures like ads tracking changes and sputtering user growth, and has signalled a hard stance against counterfeiters. Instagram said luxury brands like Dior, Balenciaga and Versace had adopted shopping features on its app and said some like Oscar De La Renta and Balmain were using in-app checkout.
"They're creating a lot of unique opportunities for counterfeiters to hide," said Lara Miller, vice president of corporate strategy at the International AntiCounterfeiting Coalition."We're all playing catch-up." In 2020, Chanel, Lacoste and Gant left a European Commission initiative aimed at increasing cooperation between brands and sites including eBay, Alibaba and Facebook's Marketplace to fight counterfeiting, saying it was not effective.
Well Facebook is a hotspot for a lot of fakes not just these luxury items. Accounts themselves can be fake. Fake news is prevalent in FB as well. Mostly people post there an exaggerated version of their life to show off. So in short, people’s lives there are mostly fake
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