Studios is aware of what he describes as Hollywood’s “dragged out transition” into digital and streaming, with all the major entertainment companies “consolidating and battling for subscribers” and the struggle for audiences to find works that resonate with them as they are bombarded with an endless stream of TV and movies.
is diving right in and is hoping that its existing connections with its digital audiences will give the studio a leg up against its competition. “We feel we’re very strongly positioned to be the antidote to those struggles,” Reid tells. “We have our connection with our audience, we’re able to tell them what to watch or tell them what’s on offer and where to find it.”
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