Peloton's rabid fans, celebrity trainers key to future

FILE PHOTO - A person walks past a Peloton store in the Manhattan borough of New York City, U.S., January 25, 2022. REUTERS/Carlo Allegristar trainers are proving to be just as valuable as its stationary bikes to help the company survive after the pandemic.

Peloton's talent work on fixed, multi-year contracts and can leave the company before their agreements expire, the company said in a regulatory filing on Tuesday. As of this month, Peloton's 12-month retention rate for subscribers to their platform of classes is 92%, it said. Segal now runs the 6,500-member Hainsby Facebook fan page, called Leanne Hainsby's Yes To You Crew. She also hosts a podcast about the Peloton community.

"If Leanne went to NordicTrack tomorrow, I would probably buy a NordicTrack bike," Ransom said of his loyalty to Hainsby.

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