India's Reliance Industries is investing $200 million in Glance, a lock screen content company backed by Alphabet and owned by ad-tech firm InMobi, to bring the service to new Jio smartphones this year, the companies said on Monday.
The integration will allow Reliance's retail businesses to advertise products directly to Jio users through Glance, a platform that delivers personalised news, entertainment content and live videos to smartphone lock screens. Billionaire Mukesh Ambani's Reliance launched its Jio Phone Next on Nov. 4 but sales figures have not been publicly disclosed.
"The deal is also expected to lead to further strategic collaborations between Glance, Reliance Retail and Jio across devices, commerce, content and gaming ecosystem," InMobi said in a statement.