Revolution plans to incorporate BH into the company during 2022, and provide product development, supply and distribution services to the brand.
Revolution chief executive officer Adam Minto said that BH’s cruelty-free, vegan cosmetics offerings align with Revolution’s “ethos.” Revolution is known for affordable and trendy products, including Makeup Revolution, Revolution Plex Hair, Revolution Tanning, Revolution Skincare and Revolution Wellness. The business had 78.6 million pounds in sales for the first half of its fiscal year ended Aug. 31, up 39 percent year-over-year. Plans are in the works for Revolution Fragrance and Revolution Man.
The company’s products are sold across about 15,000 doors in the U.K., U.S. and other markets, including Boots and Ulta Beauty.