, leading to another leadership shakeup. You guys!)
Now that it has its first car out the door, the company is turning to the real important stuff: marketing. Faraday Future is launching a new “multi-channel communication campaign” called “Born in California,” as well as something it’s calling “ieMedals campaign” to recognize its suppliers and contract manufacturers.
I know what you’re wondering: “That sounds rad. How can I earn my own ieMedal?” Glad you asked. According to Faraday Future, “users on the FF Intelligent App can earn the supplier ieMedals for their individual accounts by completing specific tasks or fulfilling co-creation challenge requirements. The ieMedals are electronic awards added to users’ FFID accounts on the FF Intelligent App.”
So, basically an NFT? It’s unclear exactly if these electronic awards will live on the blockchain, but I wouldn’t put it past Faraday Future to pull a kooky stunt like that. Shine on, you crazy diamonds.Subscribe to get the best Verge-approved tech deals of the week.Please confirm your subscription to Verge Deals via the verification email we just sent you.
Proto is easy; Volume? really hard. Just ask Elon.
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And it’s ugly AF