Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future.
Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance."The idea will always be to have one car less than demand," he noted."We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini.
Sure, an electric motor delivers instant torque and quick acceleration, but many of Lamborghini's customers — and many enthusiasts in general — are fascinated by engines."It's like comparing a digital watch to a mechanical watch. There is an undeniable desire to maintain this kind of complication in a luxury super-sports car rather than going with something that simplifies this technology too much.
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