Apple is a $2.5-trillion company. To boost that bottom line, the company has only so many opportunities it can pursue. Self-driving cars and mixed-reality glasses come to mind .
The point was hammered home in January when Signal founder Moxie Marlinspike wrote a viral post titled “My First Impressions of Web3.” Safari browser extension: One of crypto’s biggest onboarding tools so far is MetaMask, a Chrome extension crypto wallet with 21-million users. Apple’s iOS 15 update in November provides more browser extension support. And with 54% of mobile traffic in the US coming from Safari, there’s an opportunity for more crypto iPhone tools.
The hardware wallet is a longer-term solution, but — with Apple’s ability to create consumer-friendly tools — one that could be revolutionary. In some ways, crypto is already at Apple’s whim. Coinbase Global CEO Brian Armstrong noted in a February 4 blog post that the crypto exchange has to “play by [Apple’s] rules” to list in the App Store and service iPhone users.
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