partners under which Candy’s team of digital artists, designers and technologists will curate and build a full range of NFTs featuring WWE’s biggest moments and stars.
“WWE is one of the most widely admired sports and entertainment properties worldwide, and it made perfect sense to activate many parts of our Fanatics global platform to create a first-of-its-kind, all-in fan experience,” said Fanatics chief executive officer Michael Rubin.
“We believe this multiplatform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans globally with more ways than ever to engage with WWE and our Superstars,” said Vince McMahon, chairman and CEO of WWE. Earlier this month, Fanatics the digital sports and merchandising platform raised another $1.5 billion, which now values the company at $27 billion. The company started out as an online sports merchandising business but has been building a global digital sports platform that now includes Topps, as well as a sport betting and iGaming division. It also holds a 50 percent stake in Lids, a retail headwear, sports apparel and accessories retailer, and recently created Candy Digital, which sells NFTs.
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